Friday, May 14, 2010

Ultimate vending machine dispenses gold for cash (surprise, surprise it's located in Abu Dhabi hotel)

http://www.youtube.com/watch?v=IYnFuQHg-ukendofvid
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By Mail Foreign Service

Glittering prize: An Emirati man tries the 'Gold to Go' vending machine at the Emirates Palace Hotel in Abu Dhabi


It's the ultimate hole-in-the-wall - a money machine that dispenses pure gold.

But installed beneath the gold-coated ceilings of Abu Dhabi's Emirates Palace hotel, where royalty and billionaires come for cappuccinos topped with gold flakes, the machine almost seems part of the furniture.

'The reason we chose Emirates Palace is because it really fits with the surroundings here,' said German entrepreneur Thomas Geissler, creator of the 'Gold to Go' brand and chief executive of Ex Oriente Lux.


That will do nicely: He collects a gold bar rapped in gift paper from an ATM-style kiosk which monitors the daily gold price and offers small bars up to 10 grams or coins


The exterior of the machine is coated with a thin layer of gold and offers customers 320 items to choose from, ranging from gold bars that can weigh up to 10 grams, to customised gold coins.

'All the gold is imported from Germany, and soon we will have a customized gold bar with a print of the Emirates Palace logo, which will be a nice souvenir for guests to take home,' said Geissler

Through a computer system, the ATM gold machine updates the gold price every 10 minutes to match international markets.

For now, it takes notes of the local dirham currency, but the option of using credit cards will soon be introduced.


A 10-gram gold ingot which he purchased from the "Gold to Go" vending machine. The well-heeled in the Gulf can now grab gold from a hotel lobby in the UAE


The cash-for-gold machines were first tested in Germany in 2009, but Geissler chose Abu Dhabi for the official launch of his invention because of the region's high demand for gold.

'On the first night we had a lot of demand,' he said. 'One customer even bought one item of every product we have.'

Geissler's timing is spot-on, as investors flock to gold as a safe haven from economic turbulence.

On Thursday, gold priced in sterling and euros reached record highs, while that priced in the more usual dollar denomination was quoted at $1,236 an ounce, with dealers expecting it to reach fresh highs over coming days.


Thomas Geissler the CEO of Oriente Lux, left, and an Emirati official remove the cover of the ATM-style kiosk
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